| Month number |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
11 |
12 |
| COSTS: |
|
|
|
|
Roll-Out |
|
|
|
|
|
|
|
| Incorporate |
70 |
|
|
|
|
|
|
|
|
|
|
|
| Apply for Patent & Copyrights |
4,500 |
|
|
|
|
|
|
|
|
|
|
|
| Complete Engineering Drawings |
3,000 |
|
|
|
|
|
|
|
|
|
|
|
| Order Plastic Injection Molding |
10,000 |
|
20,000 |
|
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| Create Web Site |
|
3,500 |
3,500 |
|
|
|
|
|
|
|
|
|
| SEO and Site Management |
|
|
|
|
500 |
500 |
500 |
500 |
500 |
500 |
500 |
500 |
| PPC & Adwords |
|
|
|
|
3,500 |
3,500 |
3,500 |
3,500 |
3,500 |
3,500 |
3,500 |
3,500 |
| Blogs, Links & E-mail Marketing |
|
|
1,000 |
|
2,500 |
1000 |
1000 |
1000 |
1000 |
1000 |
1000 |
1000 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
| Create / Print Brochures |
1,500 |
|
|
|
|
|
|
|
|
|
|
|
| Create Print Ads |
|
500 |
|
|
|
|
|
|
|
|
|
|
| Run Ads in Niche Markets |
|
|
|
|
|
1,500 |
1,500 |
1,500 |
1,500 |
1,500 |
1,500 |
1,500 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
| Create 2 minute Infomercial |
|
5,000 |
10,000 |
10,000 |
15,000 |
|
|
|
|
|
|
|
| Air Infomercials |
|
|
|
|
15,000 |
30,000 |
30,000 |
30,000 |
30,000 |
30,000 |
30,000 |
30,000 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
| Rent Warehouse / Office |
|
|
|
6,000 |
0 |
2,000 |
2,000 |
2,000 |
2,000 |
2,000 |
2,000 |
2,000 |
| Insurances |
|
|
|
|
300 |
300 |
300 |
300 |
300 |
300 |
300 |
300 |
| Salaries / Benefits / Consulting Fees |
10,000 |
10,000 |
10,000 |
10,000 |
20,000 |
20,000 |
20,000 |
20,000 |
20,000 |
20,000 |
20,000 |
20,000 |
| Product Componants & Assembly |
5,000 |
5,000 |
5,000 |
5,000 |
15,000 |
16,500 |
16,500 |
16,500 |
16,500 |
16,500 |
16,500 |
16,500 |
| Telephone |
|
|
|
100 |
100 |
300 |
300 |
300 |
300 |
300 |
300 |
300 |
| Legal & Accounting |
|
|
|
500 |
500 |
500 |
500 |
500 |
500 |
500 |
500 |
500 |
| Misc |
1,000 |
2,500 |
2,500 |
5,000 |
3,000 |
3000 |
3000 |
3000 |
3000 |
3000 |
3000 |
3000 |
| Credit Card Merchant Charges |
|
|
|
|
2,000 |
3,500 |
3,500 |
3,500 |
3,500 |
3,500 |
3,500 |
3,500 |
| Computer & Software Acquisition |
|
2,500 |
2,500 |
|
250 |
250 |
250 |
250 |
250 |
250 |
250 |
250 |
| Printer / Copier |
|
|
|
200 |
200 |
200 |
200 |
200 |
200 |
200 |
200 |
200 |
| Office Supplies |
|
|
|
500 |
250 |
250 |
250 |
250 |
250 |
250 |
250 |
250 |
| Office / Warehouse Furnishings |
|
|
|
3,000 |
2,000 |
1,000 |
0 |
0 |
0 |
0 |
0 |
0 |
| TOTAL MONTHLY COST |
35070 |
29000 |
54500 |
40300 |
80100 |
84,300 |
83,300 |
83,300 |
83,300 |
83,300 |
83,300 |
83,300 |
Total Investment required thru end of first month of roll-out (month 5) = $173,470
If all or part of the projected month five's $65,500 income is delayed or extended into month 6, investment
requirement could equal as much as $239,000