Market Analysis | Simmons Home & Away Bidet

CONTENTS HOME Overview Executive Summary Market Analysis Company Description Organization & Management Marketing & Sales Management Product Line Funding Request Costs: Roll-Out & The Critical Path Income: Roll-Out & The Critical Path Norman G. Simmons' Resume Product Photos Product Component Parts Key Contacts Competitors & Product Exhibits "What Is A Bidet? "Bidet" Wikopedia		MARKET ANALYSIS
	Industry Description and Outlook Bidets are common in European and Asian countries, and have recently increased in popularity in the United States. European bidets, which are commonly referred to as French bidets, traditionally stand alone and are not attached to the toilet. The American bidet, on the other hand, is usually built into the toilet. The American bidet is more of a direct competitor to the company because the French bidet is more of a luxury item for Americans as it requires a large bathroom in order to have space for both units. The standard American bidet as well as other portable models attach to the plumbing in the toilet through a t-valve. Installation of these units is fairly involved (usually requiring a plumber) and requires removing the seat from the toilet and using several tools. The increased popularity is evident by the ability to find a variety of bidets in stores that sell toilets including Home Depot and Lowes. One reason for the increase in bidet use is the desire to maintain proper hygiene to prevent infections. Despite the increased availability of bidets and washlets, the majority of Americans do not own either. Because a washlet or bidet can cost several hundred dollars more than a basic toilet, they can be seen as a luxury item. If people were to consider the amount of savings they would realize from using a bidet instead of toilet paper, they would be more inclined to invest in a bidet. As the economy weakens and people become more cost conscious, bidets could become more common in American households. Another recent lifestyle change that could lead to increased interest in bidets is the desire to be more environmentally friendly. As people are recognizing the importance of reducing waste, bidets, which would eliminate a substantial amount of waste, have the potential to become the new method of cleansing for many Americans. Market Analysis Target Markets Market Tests and Lead Times Competitive Analysis Comparison Analysis and Exhibits

CONTENTS

MARKET ANALYSIS

Industry Description and Outlook

Bidets are common in European and Asian countries, and have recently increased in popularity in the United States. European bidets, which are commonly referred to as French bidets, traditionally stand alone and are not attached to the toilet. The American bidet, on the other hand, is usually built into the toilet. The American bidet is more of a direct competitor to the company because the French bidet is more of a luxury item for Americans as it requires a large bathroom in order to have space for both units. The standard American bidet as well as other portable models attach to the plumbing in the toilet through a t-valve. Installation of these units is fairly involved (usually requiring a plumber) and requires removing the seat from the toilet and using several tools.

The increased popularity is evident by the ability to find a variety of bidets in stores that sell toilets including Home Depot and Lowes. One reason for the increase in bidet use is the desire to maintain proper hygiene to prevent infections. Despite the increased availability of bidets and washlets, the majority of Americans do not own either. Because a washlet or bidet can cost several hundred dollars more than a basic toilet, they can be seen as a luxury item. If people were to consider the amount of savings they would realize from using a bidet instead of toilet paper, they would be more inclined to invest in a bidet. As the economy weakens and people become more cost conscious, bidets could become more common in American households. Another recent lifestyle change that could lead to increased interest in bidets is the desire to be more environmentally friendly. As people are recognizing the importance of reducing waste, bidets, which would eliminate a substantial amount of waste, have the potential to become the new method of cleansing for many Americans.

Market Analysis