Product Line | Simmons Home & Away Bidet |

CONTENTS HOME Overview Executive Summary Market Analysis Company Description Organization & Management Marketing & Sales Management Product Line Funding Request Costs: Roll-Out & The Critical Path Income: Roll-Out & The Critical Path Norman G. Simmons' Resume Product Photos Product Component Parts Key Contacts Competitors & Product Exhibits "What Is A Bidet? "Bidet" Wikopedia		PRODUCT LINE
	*Description of Product* Creative Systems has developed three affordable personal hygiene solutions: the Home & Away Bidet, the Butty System, and For Ladies Only. These American style bidets provide a thorough cleansing by providing a gentle warm water rinse after using the commode. The Home Away is the complete personal hygiene package consisting of both front and rear washes. Because not all customers have a need for both washes, the front and rear washes will also be sold separately. The rear wash will be marketed as the Butty System, and the front wash will be marketed as For Ladies Only. All three systems can be installed by anyone using only a pair of pliers. A diverter valve allows the tubing of all three systems to easily connect to any sink with a standard aerator. Other cleansing systems that attach to the commode connect to the toilet’s plumbing making installation more difficult than the Simmons’ products because the assistance of a plumber is typically required for this task. Besides easy installation, connecting to the sink also enables users to adjust the temperature to their liking. Other bidet products only offer a cold water wash because the toilet’s plumbing does not allow for temperature adjustments. Another advantage of the Simmons’ products is that the patentable water delivery system of the Home & Away and the Butty System attaches securely onto the top of the bowl at the rear of the toilet. When the seat is down, the unit is unnoticeable. In addition to being easy to install and uninstall, the three systems are small and lightweight making them convenient for traveling. Because they can attach to any sink that has a standard aerator and any toilet, the systems can be used all over the world in almost any hotel or home allowing users to never be without their personal hygiene system. All systems will be packaged in a durable travel-size case with all necessary parts, so whenever customers are ready to travel, their bidets will be too. Products' Benefits Everyone can benefit from using the Home and Away Bidet because the bidet offers a more thorough and gentler cleansing traditional toilet paper. While offering a complete personal hygiene solution, the Simmons’ products provide specific benefits for certain customers. For hemorrhoid sufferers, the Home & Away Bidet and the Butty System provide a gentle and non-abrasive way of cleansing, thereby eliminating the need for toilet paper or expensive wipes. Constant wiping can result in irritation of the infected area leaving the customer in pain and discomfort throughout the day. For a low one-time expense, hemorrhoid sufferers can substantially reduce their suffering by purchasing a Home & Away Bidet or Butty System instead of constantly spending money on expensive wipes. In addition to being costly, some wipes may contain chemicals or dyes that could cause further irritate the infected area. Obese customers of both sexes no longer have to struggle with the difficulties of wiping because the Home & Away Bidet and the Butty System eliminate the need for wiping. After using the commode, obese customers are able to relax while the bidet washes them. The hygiene systems will help them maintain stay fresh and ensure they are thoroughly clean. No longer will obese customers become frustrated because they are unable to sufficiently clean themselves due to their limited reach. The Butty System would be beneficial to the gay community because a thorough cleansing before and after intercourse would help to reduce the risk of infection. Gay customers would not be able to achieve the same quality cleansing that the Butty System offers with toilet paper or other cleansing products. The benefits of the company’s products are not limited to hemorrhoid sufferers, obese customers, and gay customers. These personal hygiene systems can be enjoyed by anyone. The thorough, yet gentle cleansing the systems provide will leave customers feeling fresher and more comfortable than ever before. Besides relieving people from the discomfort or pain that can result from frequent wiping with toilet paper, a bidet can provide a customer with significant savings because they will no longer need to spend money on toilet paper or wipes. The cost of replenishing the toilet paper supply can quickly add up, but the durable company’s products only require a onetime expense. As customers become more environmentally conscious, a bidet offers an excellent solution to reducing the amount of waste a customer produces. The bidets use only a water wash for cleansing, cutting back on the amount of toilet paper, chemicals, and dyes released into the environment. *Product Life Cycle* The company has not yet begun manufacturing its hygiene systems; however, a prototype has been developed. Once the company is ready to implement its marketing strategies, production will begin. The patented part of the system will be manufactured by a local supplier, and the other parts will be purchased from additional suppliers. The company will stock its warehouse with all of the products’ parts, and the units will be assembled and packaged as needed. As inventory levels decline, additional components will be ordered allowing ample time for delivery before supplies are depleted. By maintaining reasonable inventory levels and assembling and packaging the product on site, the company will be able to fulfill customers’ orders almost immediately. When orders are placed, the products will be shipped the following business day if not the same day. This quick turnaround time is expected to add to the customers’ satisfaction. *Copyrights and Patents* Mr. Simmons has been working with an intellectual property law firm in Fort Lauderdale, to apply for copyrights and patents. The law firm is in the process of filing for trademarks for the names of Home & Away Bidet, Butty System, and For Ladies Only as well as for the logos of each product. Lott & Friedland, P.A. is also in the process of filing for design patents for the plate of the bidet which is mounted on the commode and for the quick connects used to fasten the tubing to the plate. These pieces are expected to qualify for design patents because they are unique parts that have been specially designed for the products and are integral in establishing a competitive advantage over other bidets. *Research and Development* Research and development for the Simmons Bidet Products has been completed. A successful working prototype for the product has been developed.

CONTENTS

PRODUCT LINE

Description of Product
Creative Systems has developed three affordable personal hygiene solutions: the Home & Away Bidet, the Butty System, and For Ladies Only. These American style bidets provide a thorough cleansing by providing a gentle warm water rinse after using the commode. The Home Away is the complete personal hygiene package consisting of both front and rear washes. Because not all customers have a need for both washes, the front and rear washes will also be sold separately. The rear wash will be marketed as the Butty System, and the front wash will be marketed as For Ladies Only.

All three systems can be installed by anyone using only a pair of pliers. A diverter valve allows the tubing of all three systems to easily connect to any sink with a standard aerator. Other cleansing systems that attach to the commode connect to the toilet’s plumbing making installation more difficult than the Simmons’ products because the assistance of a plumber is typically required for this task. Besides easy installation, connecting to the sink also enables users to adjust the temperature to their liking. Other bidet products only offer a cold water wash because the toilet’s plumbing does not allow for temperature adjustments. Another advantage of the Simmons’ products is that the patentable water delivery system of the Home & Away and the Butty System attaches securely onto the top of the bowl at the rear of the toilet. When the seat is down, the unit is unnoticeable.

In addition to being easy to install and uninstall, the three systems are small and lightweight making them convenient for traveling. Because they can attach to any sink that has a standard aerator and any toilet, the systems can be used all over the world in almost any hotel or home allowing users to never be without their personal hygiene system. All systems will be packaged in a durable travel-size case with all necessary parts, so whenever customers are ready to travel, their bidets will be too.

Products' Benefits
Everyone can benefit from using the Home and Away Bidet because the bidet offers a more thorough and gentler cleansing traditional toilet paper. While offering a complete personal hygiene solution, the Simmons’ products provide specific benefits for certain customers. For hemorrhoid sufferers, the Home & Away Bidet and the Butty System provide a gentle and non-abrasive way of cleansing, thereby eliminating the need for toilet paper or expensive wipes. Constant wiping can result in irritation of the infected area leaving the customer in pain and discomfort throughout the day. For a low one-time expense, hemorrhoid sufferers can substantially reduce their suffering by purchasing a Home & Away Bidet or Butty System instead of constantly spending money on expensive wipes. In addition to being costly, some wipes may contain chemicals or dyes that could cause further irritate the infected area.

Obese customers of both sexes no longer have to struggle with the difficulties of wiping because the Home & Away Bidet and the Butty System eliminate the need for wiping. After using the commode, obese customers are able to relax while the bidet washes them. The hygiene systems will help them maintain stay fresh and ensure they are thoroughly clean. No longer will obese customers become frustrated because they are unable to sufficiently clean themselves due to their limited reach.

The Butty System would be beneficial to the gay community because a thorough cleansing before and after intercourse would help to reduce the risk of infection. Gay customers would not be able to achieve the same quality cleansing that the Butty System offers with toilet paper or other cleansing products.

The benefits of the company’s products are not limited to hemorrhoid sufferers, obese customers, and gay customers. These personal hygiene systems can be enjoyed by anyone. The thorough, yet gentle cleansing the systems provide will leave customers feeling fresher and more comfortable than ever before. Besides relieving people from the discomfort or pain that can result from frequent wiping with toilet paper, a bidet can provide a customer with significant savings because they will no longer need to spend money on toilet paper or wipes. The cost of replenishing the toilet paper supply can quickly add up, but the durable company’s products only require a onetime expense. As customers become more environmentally conscious, a bidet offers an excellent solution to reducing the amount of waste a customer produces. The bidets use only a water wash for cleansing, cutting back on the amount of toilet paper, chemicals, and dyes released into the environment.

Product Life Cycle
The company has not yet begun manufacturing its hygiene systems; however, a prototype has been developed. Once the company is ready to implement its marketing strategies, production will begin. The patented part of the system will be manufactured by a local supplier, and the other parts will be purchased from additional suppliers. The company will stock its warehouse with all of the products’ parts, and the units will be assembled and packaged as needed. As inventory levels decline, additional components will be ordered allowing ample time for delivery before supplies are depleted. By maintaining reasonable inventory levels and assembling and packaging the product on site, the company will be able to fulfill customers’ orders almost immediately. When orders are placed, the products will be shipped the following business day if not the same day. This quick turnaround time is expected to add to the customers’ satisfaction.

Copyrights and Patents
Mr. Simmons has been working with an intellectual property law firm in Fort Lauderdale, to apply for copyrights and patents. The law firm is in the process of filing for trademarks for the names of Home & Away Bidet, Butty System, and For Ladies Only as well as for the logos of each product. Lott & Friedland, P.A. is also in the process of filing for design patents for the plate of the bidet which is mounted on the commode and for the quick connects used to fasten the tubing to the plate. These pieces are expected to qualify for design patents because they are unique parts that have been specially designed for the products and are integral in establishing a competitive advantage over other bidets.

Research and Development
Research and development for the Simmons Bidet Products has been completed. A successful working prototype for the product has been developed.